![]() The first flowchart explains the shortened URL generation part, and the second flowchart describes what happens when a user visits the shortened URL. The above flowchart explains how the application works in a very straightforward manner. Also, the number of clicks on the URL increases by 1 in the database. The user is redirected to the original URL if the URL is found. When a user visits the shortened URL, the shortened URL is searched in the database. The generated URL and the original URL are stored in the database. This ID is added to the end of the base URL, i.e., the URL of your application. A unique ID is generated that corresponds to the original URL. In the short URL generation part, the API takes in a POST request with the original URL as a payload. The basic workings of a URL shortener is straightforward. Using a third-party service doesn’t guarantee you data privacy. If you are thinking of building an internal tool for your organization, having your data locked inside your institution is very important in terms of privacy. But other than that, your data is also secure in your own space. How does a URL shortener differ from a short link generator?Īs already discussed, your custom short link generator gives you a few benefits, such as using your custom domain, pricing, and more. But by doing some simple tweaks in your custom application, you can easily track the analytics, like how many clicks were made to the link. But without using a custom domain, your brand will not stand out.įinally, most of the free or basic plans of URL shortening services don’t allow you to view analytics. The option for using a custom domain charges a lot extra. Next, most URL shortening services don’t allow you to use custom domains for your shortened URLs. And if you are eligible for the AWS free tier, you can easily run your basic URL shortening service for free for a complete year (excluding the domain name charges). Using your own URL shortener service will cost you a lot less if you set it up properly in a cloud hosting service, like AWS. ![]() ![]() They limit the number of shortened URLs you can generate. Services like Cuttly or Bitly easily charge up to $100 per year for their basic paid plan. Let’s discuss them briefly.įirst off, we have pricing. But there are a few drawbacks to them that strengthen the need to build your own URL shortener. building your own URL shortenerĬuttly and Bitly are two very popular URL shortener services. These metrics can help you measure the performance of the link. This is not possible using third-party websites without a URL shortener. Instead, a shortened URL looks professional and minimal.Ī shortened URL further lets you easily track the number of clicks to the page. This overall increases the authenticity of the URL.Īlso, adding a large and complicated URL in your social media bio or where the link is clearly visible looks cluttered. ![]() For example, links shortened with the same tool look nearly identical, at least for the domain section. A shortened URL version can help you share your favorite link more easily.Ī URL shortener can help you in many other ways as well. Large URLs can be complicated to remember or share with others.
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